Becoming a hit on YouTube isn’t as easy as it seems. Sure, videos of people doing crazy and embarrassing things go viral every day, but for those of us using the popular video platform to further our music careers, achieving “viral” status can be a challenge.
If you are new to the YouTube scene, here are some tips to get you started.
Keep the Length Short
It is important for an aspiring YouTube musician to keep in mind both the attention span of your audience and the fact that people are easily bored quicker than ever. The longer the video, the less likely someone is to watch it all the way through. The best recommended length for your videos is two to three minutes.
Okay, so easier said than done. That being said, there are some simple ways to be more engaging with your online video content.
One of the best and easiest ways to engage your audience is by asking a question. It’s best to introduce the question early in the video because it gives viewers a reason to stay tuned in. Another way to engage your audience is by sharing a short anecdote. If you can manage to turn your story into something relatable or useful, you are more likely to keep your new followers coming back for more. A YouTube musician can also expect to receive some great music reviews if the content of the video is engaging.
Practice Good Editing
Most people know by now that you do not have to be a professional to produce a good video for your YouTube channel. You do, however, need some experience in editing. If you have a Mac computer, iMovie is a great option for beginners, as well as Camtasia, which can be found at affordable prices. No matter which editing software you choose, make sure you are comfortable with it before uploading your final video to your channel.
Just behind Google, YouTube is one of the most searched sites of our generation. Building a YouTube presence as a musician or video blogger takes more than simply uploading a couple interesting videos. Through the use of keywords, you can make it so that people can easily find your videos and increase the chances of it being shared. However, make sure that you are not overusing keywords so your content does not sound like spam.
Promote Through Social Media
Building a social media presence as a musician on Facebook, Instagram, and Twitter is essential. This is a great way for a YouTube musician to connect with fans and keep them updated on new music and videos.
Now that you’re ready to launch your YouTube channel, go and have some fun with it. Stay tuned for more hot tips on how to create and promote compelling music videos online.